Phase 3: Almost Ready!
Must learn: Business stuff
Goal: Get prepared to launch your business
You’re almost there! It’s so exciting!
During this phase, you need to get clear on what kind of business you want. On the last phase you clarified part of that from your perspective (what kind of fashion artist you want to be + how you want to work), but this time you should go deeper and respond to things like:
- Who would you serve best? Who do you want to work with? Who’s your ideal client?
- What kind of products or services (offerings) do you want to create that will be fun for you + helpful for your ideal clients?
- How do you want to let the world know about you + what you do?
- How do you want to work: locally, online?
You have to build a body of work that represents you, your values, and what you want to offer. This is important because it’s closely related to the kind of clients and customer you’ll attract.
Also, you need to determine WHO will do WHAT. A business is more than just designing + illustrating. It also requires planning + branding + marketing + promotion + admin work + accounting + a website + production (if you opt to sell products rather than services) + scaling. And you have to decide who + what + when will do it, or learn that if you want to DIY it.
There still will be more work to do, and more things to learn, but once you complete this phase, you’ll be ready to launch your business!! Isn’t that exciting?!
Your milestones are
- Determine and study your ideal clients (or customers)
- Create offerings (products or services) that are exciting for you and your ideal clients
- Decide HOW to share who you are and what you do
- Know HOW you want to work + sell your work
- Build a body of work that represents you, your style, and your ideal clients
- Determine WHO will do WHAT, or learn HOW to DIY it (planning + branding + accounting + admin work + website + promotion + production [if needed] + photography + PR + scaling)
- Assess if everything is in its place. Do you need to figure out something else? Are you ready to launch your business?
P.S: Have you seen the COURSES I have for you at the Fashion School?
They’re FUN + COMPREHENSIVE + AFFORDABLE! If you want to go deeper in your learning and complete those milestones faster, go check them out 😉
Just click the button below.